The web designing trends have evolved over the years. Modern technologies and resources enable web developers to work on a variety of platforms. These days it has become significantly important to make your website SEO friendly so as to get a ton of targeted traffic and people who are interested in your services.
Many businesses makes this grave mistake that they tend to invest in an aesthetically beautiful website and wait for the sales to pour in.
This is not the way Internet works these days. To get more exposure online, you need to invest in SEO services in Pakistan. When you have hired a web design company in Lahore for web development and designing, you can ensure that you get a SEO friendly web design. Your website SEO can get improved if you focus on the following 4 factors,
One of the reasons that your website lacks traffic is due to not using SEO friendly URL. Your permalink should be SEO friendly so that the search engines must know what your web page is about. Instead of having post numbers or dates in URL, ask your web design company to use target keywords in URL. This helps the search engines to understand the content of the web page. A fully optimized web page ranks higher in search engines as compared to un-optimized web page.
Your website should be mobile friendly. This means that when a user visit your website from his mobile device or a tablet, the website must adjust to the screen size of the user. Google is highly emphasizing upon this factor and it has already said that web designs which are not mobile friendly will get penalized in the future. This means that if you don’t have a mobile friendly web design then you need to consider redesigning your website. So, before hiring a web design company, don’t forget to ask them about mobile friendly designs.
From a user point of view, technology doesn’t matter but the aesthetics comes into play. If you are a business owner, startup or a company thinking to design a website for your business or company then never compromise on the functionality of your website. Remember,
Functionality comes first, aesthetics comes later!
Why we say this? Just because, the latest web designing trends has an increased emphasis on user experience. If you want to design a website, you must bring a balance between the two. Easy navigation helps the user to move across the website effortlessly. If a user finds difficult to navigate your website, he will leave the website withing 10 seconds.
One of the biggest mistakes business owners do is implementing off-page SEO without taking site structure into consideration. When the structure of you website is not set up correctly, your SEO efforts will go in vain. It is important to improve the site structure so the search engines know the importance of your web pages. In terms of SEO, WordPress is the most user friendly platforms.
Keep an eye on your website speed. You can click on this link, to see what your website score is and how long does it takes to load. Website speed is another important factor that affects search engine rankings. Any score below then 80 means improvements are required to optimize the website for speed.
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