Google My Business was formerly known as Google Places for Business and was designed to give businesses the opportunity to appear in Google search results. Over the years, Google My Business has evolved, with more businesses choosing to use Google My Business management software to improve their chances of running. However, the best thing that companies and business owners love about GMB is that it’s free.
Google My Business is a feature that allows you to display your business location on Google Maps and other related local search results. By using GMB, you can also display other important information about your business in Dubai, including hours of operation, contact phone number, and website links and directions to your business. To better improve the feature, Google has recently activated a link add a feature that allows business owners to add links to their articles or upcoming events.
Given that listing is completely free, its advantages should not be underestimated, especially for businesses in Dubai and across UAE looking to expand their online popularity, brand awareness and overall return on investment. For businesses without a physical store, Google My Business can also serve as an online store and information repository for your business.
The GMB listing setup process is one of the easiest and most effective ways to set up your business to be found online. With more and more search queries becoming local and geographically specific, your business can benefit from such listings to further increase popularity and brand awareness.
Google’s algorithms have been developed to take into account the user’s intent which is also considered in the overall search result presented to the user, especially when searching for a local service of interest.
After setting up and claiming your Google My Business page for your business, the next step is to ensure that your GMB page is optimized and that all important and relevant data and information is provided to ensure you have an effective GMB listing. It is important to include all relevant information as much as possible to help your business appear attractive to the user of the search page. Make sure you also provide a description for your business so that when your business appears on the local search results page and your GMB business profile is clicked, this information provided will be accessible to users to help them physically find your business by adding to your customer base.
Once you have provided all the required and necessary information that will help internet users find your business, you may want to add posts to your GMB account. Adding posts to your GMB account allows you to create new posts containing up to 300 words and images along with the title of the event and more details, including the start and end date of such event.
The post section also allows you to add a call to action with a variety of button options to choose from, including Learn More, Book, Get Quote, Sign Up, and more.
GMB posts allow you to promote your business and events, which can also prove important in attracting customers to your business for improved patronage. But creating and sending out all those posts when you need them most is something that might not fit into your already full plate when it comes to running your business.