As a seasoned SEO consultant company Brand AdvoKates had the pleasure of working with numerous clients in helping them achieve their online marketing goals through effective SEO strategies. In this case study, we are to share our experience of working with a swimming pool maintenance service company based in Dubai, and how our team’s SEO strategies helped them rank in Google in less than 6 months.
The swimming pool maintenance service company we worked with had been in business for several years but was struggling to attract new customers through their website. Despite having a well-designed website, their online presence was lacking, and they were barely visible in search engine results pages (SERPs). They approached us at Brand AdvoKates to implement our SEO services in Dubai to help them improve their online visibility and generate more leads for their business.
According to recent statistics, more than 90% of online experiences begin with a search engine. This highlights the importance of having a strong online presence, especially for businesses operating in highly competitive industries like swimming pool maintenance services in Dubai.
Research also shows that the top-ranking websites on Google’s SERPs receive more than 30% of all clicks. This means that if your website is not ranking high enough in search engine results, you are likely missing out on a significant amount of traffic and potential leads.
To help our client achieve their goals, we began with a comprehensive analysis of their website and the industry they operate in. This included researching their competitors, identifying keywords that were relevant to their business, and analyzing their website’s technical SEO performance.
The first step in our strategy was to conduct thorough keyword research. We identified a list of high-intent keywords that our client’s target audience was likely to search for when looking for swimming pool maintenance services in Dubai. We conducted extensive keyword research to identify the most relevant and high-traffic keywords for their business. We also optimized their website’s technical aspects, including their sitemap, meta tags, and URL structure, to ensure that it was easily crawlable and indexable by search engines. We then optimized their website’s on-page content, including meta descriptions, title tags, and page content, to target these keywords effectively.
Next, we turned our attention to the technical aspects of our client’s website. We performed a detailed SEO audit of their website’s technical SEO performance, identifying and fixing issues such as broken links, duplicate content, and slow loading pages. We also optimized their website’s images, implemented schema markup, and ensured that their website was mobile-friendly.
In terms of SEO strategies, research has found that optimizing on-page content can have a significant impact on search engine rankings. A study conducted by Backlinko found that pages with higher word counts tend to rank higher in search results. They also found that pages with at least one image tend to rank higher than those without. Our next step was to optimize our client’s website content. We created high-quality blog posts, articles, and other informative content that addressed their target audience’s pain points and provided valuable information about swimming pool maintenance. This not only helped our clients establish themselves as an authority in their industry but also attracted relevant organic traffic to their website.
Additionally, research has found that businesses that publish informative and high-quality content on their websites tend to attract more organic traffic and generate more leads. A study by HubSpot found that businesses that published 16 or more blog posts per month received almost 3.5 times more traffic than those that published less than four blog posts per month. This strategy worked well.
We focused on content optimization, ensuring that each page on their website had a sufficient word count and included relevant keywords in the title tags, headers, and body content. We also added high-quality images and videos to enhance the user experience and improve the website’s engagement metrics, which can also impact search engine rankings.
Another essential aspect of our SEO strategy was link building. We conducted outreach campaigns to relevant websites and online directories in our client’s industry and secured high-quality backlinks to their website. Another critical aspect of SEO is link building. According to research by Moz, high-quality backlinks from authoritative websites can significantly improve a website’s domain authority and search engine rankings. We also implemented a strategic link-building campaign, focusing on obtaining high-quality backlinks from authoritative websites in the swimming pool maintenance and home improvement industries. This helped to improve the website’s domain authority and search engine rankings, ultimately leading to an increase in organic traffic and leads.
Our SEO strategies yielded excellent results for our client’s business. Within six months of implementing these strategies, our client’s website saw a significant increase in organic traffic, with a 45% increase in website sessions and a 37% increase in organic search traffic. This resulted in a 25% increase in leads generated through their website. Our client’s website went from barely visible on Google’s SERPs to appearing on the first page of search results for several high-intent keywords. This led to a significant increase in website traffic, and our client began receiving more leads and inquiries from potential customers.
Working with the swimming pool maintenance service company based in Dubai was a challenging yet rewarding experience for us at Brand AdvoKates. By leveraging our extensive SEO knowledge and experience, we were able to help our client achieve their online marketing goals and take their business to the next level. We hope that this case study provides useful insights for other businesses looking to improve their online visibility and generate more leads through effective SEO strategies.
The strategies outlined here highlight the importance of implementing effective SEO strategies, including keyword research, technical SEO optimization, content optimization, and link building, to improve online visibility and generate more leads for businesses operating in highly competitive industries like swimming pool maintenance services in Dubai. By leveraging these strategies, businesses can improve their search engine rankings, attract more organic traffic, and ultimately increase their revenue and growth.